Social media management for small businesses, creators and agencies
The social media scheduler that also runs your inbox and your pipeline.
PromoPilot schedules Instagram, Facebook, TikTok, YouTube and LinkedIn from one calendar, writes the posts with AI, brings every DM and email into one inbox, keeps your leads in a CRM that follows up. Switch on only the modules you need, per brand, from $20 a month.
Prices in dollars. No contracts. Cancel a module whenever you like.
Real product, recorded in October 2026. The brand shown is a demo coffee roaster.
Pricing
Pick the modules you need. Pay per brand.
Every feature is a module with its own price. A cafe that only wants to post pays for scheduling and nothing else. An agency switches on the inbox and the CRM for the clients who need them. Add or remove a module whenever you like and Stripe prorates the difference.
- Just posting (Social Scheduling) $24/mo
- Posting with AI content (Social Scheduling + AI Content Studio) $48/mo
- Posting, replies and leads (Social Scheduling + Conversations + CRM + Automations) $81/mo
- Everything (All-in bundle) (900 AI credits a month) $145/mo
Tap the modules you would switch on for one brand.
Your stack for one brand
/month, billed yearly
Pick at least one module to see a total.
modules, AI credits a month. Money off from your third brand.
How it works
Six jobs, one place
Plan and publish the content. Answer whoever replies, in the inbox or on the phone, and let them book a time with you. Follow up the ones who want to buy. Each is a module; together they are the whole week's marketing.
1. Create and schedule
One upload, five platforms, each with its own caption and preview
Pick the platforms, set the crop focus per network, and write or generate a caption for each one. Instagram gets the hashtags, LinkedIn gets the longer version, YouTube gets a title, description and playlist. Schedule once and PromoPilot publishes each post at its time.
- Month and week calendar with drag-and-drop rescheduling and platform filters
- AI captions and images in your brand's tone, colours and fonts
- Approval links for clients and managers before anything goes live
- Stories, Reels, Shorts, carousels, YouTube playlists and first comments
2. Reply and convert
Every DM, comment and email in one inbox, with the contact's details beside it
Instagram DMs, Facebook messages, comments and email land in one list. Beside each thread you see who the person is, how to reach them and which teammate owns it, and their full contact record, with notes and past activity, is one click away. Draft the reply yourself or let PromoPilot AI write the first version.
- Assign, snooze, tag and bulk-close conversations
- AI summaries of long threads and AI-drafted replies
- Contacts with tags, custom fields, notes and a full timeline
- Send from your own email domain
3. Let them book
Booking pages that only offer the times you are free
Give each kind of meeting its own link, with its length, who takes it (one person, or round robin across the team), the notice you need, a gap between bookings, a daily limit and your questions. Visitors see only free times, around your working hours, time off and public holidays, and two people can never book the same time. Every meeting lands in CRM > Calendar, in week, month and agenda views, beside your scheduled posts, email broadcasts and playbook messages.
- By phone, in person, on a Zoom, Teams or Meet link you paste in, or at their address
- Each booking becomes a contact, can open a deal and records the ad or post that brought them
- They get a calendar invite and a link to move or cancel; you get an email and a notification
- The one-click Booked call journey emails them a day and an hour before and sends no-shows a link to rebook
Included in every paid plan and in the CRM + Automations module. Put the booking form on any funnel step or website page, and follow your meetings in iPhone, Mac, Outlook or Google Calendar with a private subscribe link.
4. Follow up and close
A pipeline for the leads and playbooks that chase them for you
Drag deals across a Kanban board with values and lead scores. Build a playbook once, on a canvas, and let it send the welcome email, wait two days, send the DM, and stop the moment the person replies so a human takes over.
- Triggers for new contacts, form submissions, tags, comments and payments
- Email, DM, SMS, wait, branch, split test, webhook and AI conversation steps
- Templates for welcome drips, lead qualification and win-backs
- A run history that shows exactly what was sent to whom
5. Put money behind what works
Meta ads from the same place as the posts
Connect your Meta ad account once. Boost a published post as a real ad with a budget and an end date, or type two sentences into the ad wizard and it drafts the goal, the copy, the headline, the lead form and the audience, with a live preview of the ad. Nothing spends until you press activate. Open on every paid plan.
- Lead form submissions land in the CRM as contacts and pipeline cards
- Audiences synced from Meta, custom audiences built from your contacts
- The ROAS dashboard joins ad spend with pipeline revenue, first or last touch
- Conversions API sends pipeline stage changes back to Meta so it optimises for real customers
6. Answer the phone
An AI receptionist picks up when you can't
Buy a phone number in PromoPilot and give it an AI agent. It tells callers it is an AI assistant, answers their questions from your services and opening hours, takes a message when someone wants a call back, and puts them through to you when they ask for a person. Every call lands in the CRM with a summary, the messages taken and the full transcript.
- Messages are emailed to you when the call ends
- Each call can start a playbook: open a deal, text the caller back, remind the team
- Put through to your mobile or office line on a UK or US number
- Pick the model for each agent: Fast 10, Balanced 12, Best 15 credits a minute
The AI Receptionist module is $29 a month per brand, with 1 AI agent and 300 credits a month. Each extra agent is $10 a month. The phone number it answers is added to your plan from $6 a month.
Brand kit and content library
Store your logo, colours, fonts, tone and hashtags once. Every AI generation uses them. Keep images, videos and carousels in folders with tags and search.
Sites, funnels and checkout
Build a website, landing page or funnel on your own domain with free SSL, take payments with Stripe, sell a course, and send every form into the CRM.
Teams, approvals and several brands
Invite teammates to the brands they work on, send posts to clients for sign-off, and switch between brands from the sidebar. Each brand bills separately.
MCP server
Run it from Claude
Included with every account
Connect Claude Code (or any MCP client that can reach a remote server with an API key) to your account and the bulk work becomes a conversation: schedule a week of posts from a brief, move a deal, add a video to a playlist, pull the upcoming calendar. Every industry page shows what that looks like for that kind of business. Schedulers such as Buffer and Metricool expose posting; PromoPilot's server also covers contacts, pipelines, conversations, playbooks, UTM links and YouTube.
- Create, edit and cancel posts
- Upload to the library
- Contacts, tags and notes
- Pipelines and opportunities
- Inbox replies and notes
- Playbook runs
- YouTube playlists and comments
- UTM links and short links
Create a key in Settings, paste one command into Claude Code or Cursor, and you are connected. A key can be limited to one brand, and revoked at any time. How to connect your assistant
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The transcript is a worked example using the demo brand; the tool names are the real ones.
Compared honestly
If you only need to schedule, Buffer is cheaper
PromoPilot earns its place when you also want the replies, the leads or a website in the same tool, and when you want to pay per brand rather than per channel, per user or per sub-account.
| Checked 1 October 2026 | PromoPilot | Buffer | Metricool | GoHighLevel |
|---|---|---|---|---|
| Starting price, monthly billing | $20 per brand | $6 per channel | Free, then from EUR 16 | $97 for 3 sub-accounts |
| Scheduling for Instagram, Facebook, TikTok, YouTube, LinkedIn | ||||
| AI captions and images | ||||
| Inbox for DMs, comments and email | Comments only | |||
| CRM with pipelines | ||||
| Automations with email sequences | DM flows | |||
| Meta ads: boost posts, lead ads, ROAS | Reporting only | |||
| Website and funnel builder | ||||
| MCP server for AI assistants | Posts, CRM, pipelines, inbox, YouTube. Included with every account | Posts, free on every plan | Posts, in the free plan | Contacts, conversations, pipelines, social posts |
| Priced per brand, modules switchable | Per channel | Brand-count tiers | Per sub-account |
Competitor details come from each company's public homepage and pricing page on 1 October 2026, quoted in their own currency and billing period. Buffer's $6 is per channel per month on monthly billing; Metricool's free plan covers one brand; GoHighLevel's $97 includes three sub-accounts. Please check their pages for current terms.
Who it is for
Built for the person who does the marketing and everything else
The owner-operator
You run the shop, the clinic or the restaurant and social media happens at 10pm. Plan the week in one sitting, answer the DMs from one screen, pay for one or two modules.
The freelancer or creator
You post across five networks and sell a service or a course. Schedule the content, capture leads with a form, nurture them with a playbook and take payment on your own site.
The small agency
You manage a handful of client brands. Keep each one separate, get posts approved by a link, bill modules per client and get a volume discount from the third brand on.
Built for your industry
All use cases
Restaurants and cafes
Fill the room without living on your phone
Online shops
Launch products everywhere, then keep the customers
Estate agents
Every listing posted, every enquiry followed up
Gyms and personal trainers
Post the sessions, sign the members
Salons and beauty
Show the work, book the chair
Marketing agencies
Every client brand, one login, nothing mixed up
Travel and tourism
Post the season before it starts
Courses and coaches
Teach in public, enrol in private
Clinics and practices
Educate patients, answer enquiries, keep it tidy
Accountancy practices
Book the consultation, chase the records, sign the client
Trades and home services
Book the visit, chase the quote, win the job
Questions
The things people ask before they pay
Anything else: write to support or read the documentation.
Start with one module. Add the rest when you need them.
Modules from $20 a month per brand. Everything from $145. Billed in dollars, cancel any time.