The UTM Builder lets you add campaign tracking parameters to any URL so you can measure the performance of your social media posts in analytics tools like Google Analytics.
How to Build a UTM Link
- Go to Links from the sidebar.
- Enter the destination URL.
- Fill in the UTM parameters:
- Source (required) - Where the traffic comes from (e.g. instagram, facebook).
- Medium - The marketing medium (defaults to "social").
- Campaign (required) - The campaign name (e.g. summer-sale-2026).
- Term (optional) - Paid keyword targeting.
- Content (optional) - Differentiate similar links (e.g. banner-ad vs text-link).
- Your tagged URL is generated instantly. Copy it to use in your posts.
Tip: Use the AI UTM Suggestions button to auto-generate optimized parameters. Provide your platform, campaign goal, and an optional caption for context. AI suggestions cost 1 credit.
