Inside the campaign, ad set, and ad creative wizards, every Wave 5a advanced field has an inline Suggest button. Click Suggest and our AI reads the surrounding form state (objective, budget, optimization goal, country codes, etc.) plus your brand context, and returns a sensible default with a short rationale shown underneath.
Supported fields
- Campaign: buying_type (Auction vs Reserved), bid_strategy, spend_cap.
- Ad set: bid_strategy, attribution_spec (click + view windows), destination_type, conversion event type, dayparting schedule (days x hours grid).
- Creative: url_tags (UTM query string), instagram_actor_id.
Each suggestion costs a small amount of credits via the ai_ads_field_suggest feature. The endpoint is rate-limited at 30 seconds per (user, field) plus 200 calls per hour per user. Values are always editable before save, and AI responses that fail schema validation are refunded automatically.