Platform Resizing & Focal Points

Smart crop your content for every placement

In Step 2 of the Ad Workflow you choose platforms and placements. Each placement has specific dimensions:

PlatformPlacementSizeRatio
InstagramFeed Post1080x10801:1
InstagramPortrait1080x13504:5
InstagramStory / Reel1080x19209:16
FacebookFeed Post1200x6301.91:1
FacebookStory1080x19209:16
TikTokFeed Video1080x19209:16
YouTubeFull Video1920x108016:9
YouTubeShorts1080x19209:16
LinkedInFeed Post1200x6271.91:1

Focal Points (Images)

Click on your image preview to set a focal point. The smart crop keeps that point in frame when resizing to different aspect ratios. You can set a different focal point per platform if needed.

Video Reframing

For videos, resizing uses content-aware cropping that automatically detects faces and key subjects.

New to PromoPilot? Creating an account is free.

More in Ad Workflow

All guides