Ads > Audiences lists the custom audiences on your Meta ad accounts and lets you build new ones without leaving PromoPilot.
Ways to build one
- CRM contacts - a customer list matched by email and phone. Details are hashed before they leave PromoPilot. Tick CRM tags to narrow the list, or leave them all unticked for every contact with an email or phone.
- Page or Instagram engagers - people who interacted with your Page or Instagram account in the last 7 to 365 days.
- Website visitors - everyone your Meta pixel saw in the time window.
- Lookalike - Meta finds new people in a country who resemble an existing audience, from 1% (closest match) to 10% (widest reach).
Keeping it current
Sync from Meta pulls in audiences that already exist on the ad account. Refresh re-reads size and status; sizes appear once Meta has finished building. Contact lists upload in the background, and Retry runs a failed upload again.
Using them in ads
The Create Ad wizard's Audience step lists every ready audience to include or exclude, with a Create audience link back to this page.
Meta requires the ad account to have accepted the Custom Audience terms once before contact lists can be created. If creation fails with a terms message, accept them in Ads Manager and try again. Deleting an audience removes it from Meta too.
