Once Google Analytics is connected and a property chosen, the Website analytics page has four tabs. Overview, Journeys and All reports read from Google Analytics when you open them, so they cover any period up to a year and any page.
Overview
- What stands out: plain-language findings for the period, such as visits rising or falling, the page most journeys start on, a page people rarely engage with, a gap between mobile and desktop, the busiest time to post, and key events that are not set up.
- Headline numbers against the period before: users, visits, engagement rate, key events, new users, average engagement time, views per visit, visits with a key event and revenue.
- Visits per day, with the period before as a dashed line.
- The visitor journey: where visits came from (channel), the page they started on, and how the visit ended (reached a key event, engaged, or left quickly). Click a page to see where its visitors went next.
- Most common next steps from one page to another, and when people visit by day and hour.
- Channels with the change on the period before, the pages viewed most, devices, new and returning visitors and countries.
Pick 7, 30, 90 or 180 days, or 12 months, at the top.
Key events show as 0? No event marked as a key event happened in the period, usually because the property marks none. In Google Analytics, open Admin, then Data display, then Events, and switch on Mark as key event for the events that matter, such as a form sent or a purchase. The Overview lists events that look like goals. Key events count from then on; earlier visits are not counted again.
Journeys
- Open Website analytics > Journeys. It starts with a suggested journey from your busiest landing page.
- Add steps in order by clicking the suggested pages and events, or type a page (start with /, end with * for a whole section such as /blog/*) or an event name and press Enter. Use the arrows to reorder and the cross to remove a step.
- Choose the period and, if you like, split by device, channel, country or new and returning visitors, then click Show journey.
You see how many people reached each step, the share who went on, how many dropped off, the biggest drop-off and the conversion from first to last step. People count from step 1 and must take the steps in order; other pages can come in between.
Social & campaigns
Visits, key events and revenue by social platform and utm_campaign, with CRM leads when your plan includes the CRM. This tab uses PromoPilot's copy of your reports, refreshed every 6 hours.
All reports
- Summary: overview with a daily trend, and realtime (people on the site in the last 30 minutes).
- Acquisition: channels, how new users found you, sources, campaigns and social visitors.
- Behaviour: pages, landing pages, paths (page-to-page steps), page flow (for one page, where visitors were before and went next), events and key events.
- Audience: devices, locations, browsers and systems, new and returning, returning visitors (of the people who first came in each of the last 6 weeks, the share who came back each week after) and busiest times.
Tick Compare to see the period before next to each number.
From an AI assistant on PromoPilot's MCP server, get_google_analytics_insights returns the whole Overview in one answer, get_google_analytics_journey builds a journey and run_google_analytics_report runs any of the reports. The REST API has the same at /api/v1/google-analytics/insights/, /api/v1/google-analytics/journey/ and /api/v1/google-analytics/reports/.
PromoPilot keeps each answer in memory for 15 minutes (realtime for 1 minute) so asking again does not call Google, and never stores it.
